I’ve given it a little while to sink in, but I have to say I like it. There seems to have been a lot of negative reaction to this, which might seem a small issue, but it’s always strange when a well-established company changes some part of its branding. It reminds me of the changes [...]
Entries from June 30th, 2008
10 choices
June 27th, 2008 · No Comments · SEO
When you look for something on Google, it returns ten results on the first page. For the majority of people, this is all they ever see. They pick one and they move on. For most search terms, there are millions of results, but most of them are never seen. This is a good thing. We [...]
Tags:
7 questions to stimulate creativity
June 26th, 2008 · No Comments · productivity
When you’re creating something new, something from scratch, it’s sometimes hard to know what direction to go in. I’m definitely the kind of guy who gets stuck for half a day choosing a font for three lines of text. Should that be italic or bold? And so on. But there are things that I find [...]
Tags:
Package design: Today Was Fun
June 25th, 2008 · No Comments · design
Here’s a company that makes things extraordinary. From striking package design to having a bold and inspiring philosophy. The result is a lot of admiring fans whose lives and adventures have become linked with what, on the face of it, is only a cup of tea.
Tags:
How to lose a customer
June 24th, 2008 · No Comments · marketing, work
Let your customers go quickly and painlessly. When someone decides that they no longer want your services, it’s usually too late to do anything about it. What you can do, is act professionally and make the process of switching suppliers uncomplicated and swift. A bureaucratic, unhelpful attitude does not reverse a bad opinion, it confirms [...]
Designing Accessibility
June 23rd, 2008 · No Comments · design, internet
Accessibility guidelines for websites are great. They give you an edge over your competition. Remember that guidelines and rules don’t change and don’t always tell you about how things are used. If someone can’t use your site, is there a way for them to tell you? Have you watched a blind person use your site, [...]
Tags:
The Basics
June 22nd, 2008 · No Comments · productivity
Maybe we should stop focusing on the basics. Everybody does the basics then they add the good stuff later if they have time. Or if they can convince those in charge. Or if it’s within budget. Maybe we should focus on the good stuff first, then pick up the basics as we go along.
Tags:
Do we need ethics in marketing?
June 20th, 2008 · No Comments · marketing
Recently I heard an SEO say that ethics have no place in marketing. I wanted to argue with that, but I feel that in some ways he is right. The problem is, before you are a marketer, you’re a human being. And being human is all about ethics.
Tags:
Why are books for the Kindle so expensive?
June 19th, 2008 · No Comments · marketing
Seth Godin points out in a post about the Kindle that the costs for paper and inventory disappear for Amazon when supplying books. So why do those books cost the same as their physical versions? Actually for someone who buys second-hand, they’re more expensive. For economists the short answer is always “because that’s what people [...]
Tags:
Don’t be ordinary: lessons from Yahoo! resignation
June 18th, 2008 · No Comments · internet
Go read Stewart Butterfield’s resignation letter on Valleywag. OK? Now read the comments. No real focus on the story, just he’s crazy, he’s on drugs, and above all he’s not funny. When was the last time anyone agreed on what was funny? “It’s not funny” might be an opening sentence but by itself it’s not [...]
Tags: