When you’re creating something new, something from scratch, it’s sometimes hard to know what direction to go in. I’m definitely the kind of guy who gets stuck for half a day choosing a font for three lines of text. Should that be italic or bold? And so on.
But there are things that I find myself saying (not always aloud) to keep myself from being mediocre. The next time you seem to have everything in place but don’t feel satisfied, try one of these:
- It would be amazing if…
- What is one step beyond the norm? What is ten steps beyond?
- What is the opposite of what everybody else is doing?
- What will make people stop and think?
- What can I take away? What is barely sufficient?
- Where can I exaggerate? How big can I make the focus before it becomes ridiculous?
- What if it was ridiculous?
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