Here is Steve Jobs talking about Paul Rand who designed the logo for NeXT computers:
Steve makes the point that companies have to spend 10 years and a hundred million dollars to associate a logo with a company in the customer’s mind. And this is the key thing that is overlooked in most discussions about logos. [...]
This has been bothering me for a long time. I use eBay a lot, and recently it has become less fun, but I can’t put my finger on why exactly.
The site is flooded with generic, no-brand products, (at least in the categories I spend most of my time) being sold for razor thin profits (usually [...]
You can always beat the big guy. If you’re starting out in a business, there are always some people, some companies that are big names, and it looks like they’ve got all the bases covered. But you have two big advantages.
First of all, when you’re small, you’re agile. You can change quicker than the big [...]
Let your customers go quickly and painlessly.
When someone decides that they no longer want your services, it’s usually too late to do anything about it. What you can do, is act professionally and make the process of switching suppliers uncomplicated and swift.
A bureaucratic, unhelpful attitude does not reverse a bad opinion, it confirms it.
It’s also [...]
Recently I heard an SEO say that ethics have no place in marketing. I wanted to argue with that, but I feel that in some ways he is right.
The problem is, before you are a marketer, you’re a human being. And being human is all about ethics.
Seth Godin points out in a post about the Kindle that the costs for paper and inventory disappear for Amazon when supplying books. So why do those books cost the same as their physical versions? Actually for someone who buys second-hand, they’re more expensive.
For economists the short answer is always “because that’s what people are [...]