Chicago looks great from the air. Miles of tiny suburbs and then suddenly a short burst of skyscrapers and then Lake Michigan to the horizon. The building height here is kind of like a Black Swan. The average height is probably just above normal house height, which tells you nothing. It doesn’t describe the suburbs [...]
Entries Tagged as 'black swan'
Black Swans in SEO
July 30th, 2008 · No Comments · SEO
SEO is full of Black Swans. If you’ve read Nassim Nicholas Taleb’s incredible book you’ll know just what that means, but if you haven’t just think of them as massive, unpredictable events that have profound effects. Traffic spikes are Black Swans. So are #1 rankings in Google. SEOs are always chasing them, and like the [...]
Tags:black swan·nassim nicholas taleb·number one ranking·search engine algorithms·search engine optimisation·search marketing·SEO·traffic