Whale Speak » certainty http://tamewhale.com/whalespeak Infrequent & Opinionated Web Farts Wed, 11 Jan 2012 19:46:00 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Certainty http://tamewhale.com/whalespeak/2008/08/certainty/ http://tamewhale.com/whalespeak/2008/08/certainty/#comments Tue, 19 Aug 2008 17:30:37 +0000 Gavin http://tamewhale.com/whalespeak/?p=76 Here’s the two points that a lot of SEO companies try to make:

1. We have a proven, methodical, scientific system.

2. Search results continually change in an unpredictable way.

These two statements contradict each other. People crave certainty, especially in inherently chaotic areas, and some are quite happy to promise it.

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