Whale Speak » customers http://tamewhale.com/whalespeak Infrequent & Opinionated Web Farts Wed, 11 Jan 2012 19:46:00 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 How to lose a customer http://tamewhale.com/whalespeak/2008/06/how-to-lose-a-customer/ http://tamewhale.com/whalespeak/2008/06/how-to-lose-a-customer/#comments Tue, 24 Jun 2008 18:00:41 +0000 Gavin http://lifewithouttelevision.wordpress.com/?p=20 Let your customers go quickly and painlessly.

When someone decides that they no longer want your services, it’s usually too late to do anything about it. What you can do, is act professionally and make the process of switching suppliers uncomplicated and swift.

A bureaucratic, unhelpful attitude does not reverse a bad opinion, it confirms it.

It’s also worth remembering that when customers leave, it can be because of budget, location and just not being a great fit with you or your company. If you make their final experience a negative one, they’re much less likely to recommend you to someone who could be your customer.

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