Here is Steve Jobs talking about Paul Rand who designed the logo for NeXT computers: Steve makes the point that companies have to spend 10 years and a hundred million dollars to associate a logo with a company in the customer’s mind. And this is the key thing that is overlooked in most discussions about [...]
Entries Tagged as 'logo'
Quick! Redesign the logo!
November 11th, 2009 · No Comments · design, marketing
Tags:logo·Paul Rand·Steve Jobs·Windscale
Google’s new favicon
June 30th, 2008 · No Comments · design, internet
I’ve given it a little while to sink in, but I have to say I like it. There seems to have been a lot of negative reaction to this, which might seem a small issue, but it’s always strange when a well-established company changes some part of its branding. It reminds me of the changes [...]