SEO is full of Black Swans. If you’ve read Nassim Nicholas Taleb’s incredible book you’ll know just what that means, but if you haven’t just think of them as massive, unpredictable events that have profound effects. Traffic spikes are Black Swans. So are #1 rankings in Google. SEOs are always chasing them, and like the [...]
Whale Speak
A Highly Irregular & Opinionated Web Periodical
