SEO is full of Black Swans. If you’ve read Nassim Nicholas Taleb’s incredible book you’ll know just what that means, but if you haven’t just think of them as massive, unpredictable events that have profound effects. Traffic spikes are Black Swans. So are #1 rankings in Google. SEOs are always chasing them, and like the [...]
Entries Tagged as 'traffic'
Black Swans in SEO
July 30th, 2008 · No Comments · SEO
Tags:black swan·nassim nicholas taleb·number one ranking·search engine algorithms·search engine optimisation·search marketing·SEO·traffic
Charlie Brooker on SEO
July 22nd, 2008 · No Comments · SEO
My favourite TV critic Charlie Brooker has a piece in the Guardian about SEO. It’s interesting to see how someone outside of the business sees it and in this case he sees the particularly unlikeable aspects of it. Stuffing topical keywords into online articles is all it is apparently. Doing SEO for small or new [...]
Tags:charlie brooker·Guardian·keyword stuffing·search engine optimisation·search engine optimization·SEO·spam·traffic