{"id":241,"date":"2011-08-24T13:35:59","date_gmt":"2011-08-24T12:35:59","guid":{"rendered":"http:\/\/tamewhale.com\/whalespeak\/?p=241"},"modified":"2011-09-04T23:20:19","modified_gmt":"2011-09-04T22:20:19","slug":"aim-higher-not-lower","status":"publish","type":"post","link":"https:\/\/tamewhale.com\/whalespeak\/2011\/08\/aim-higher-not-lower\/","title":{"rendered":"Aim higher, not lower"},"content":{"rendered":"<p>When Apple first brought out the iPad it was much cheaper than the pundits predicted. That has presented a real challenge to their competitors to produce a comparable product for the same cost or cheaper.<\/p>\n<p>With the HP Touchpad selling well now that it is being sold off from most outlets at a very reduced price, the reaction seems to be that HP would have done well to make a loss on each unit sold which they could then recoup somehow. On apps maybe, or future versions of the hardware.<\/p>\n<p>What&#8217;s striking to me is that no one has suggested that anyone try to out-Apple Apple and aim higher. HP had a real opportunity with WebOS to make a product not just comparable to Apple&#8217;s but better. What if another company tried to create a tablet double the price of the iPad, with better hardware, better features and a well-polished OS?<\/p>\n<p>What other tablet makers should be learning from Apple is that you don&#8217;t have to worry about recouping anything if your product makes a profit in the first place because it is worth buying. The reaction to Apple&#8217;s strategy doesn&#8217;t have to be to undercut them, it could always inspire you to aim higher.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When Apple first brought out the iPad it was much cheaper than the pundits predicted. That has presented a real challenge to their competitors to produce a comparable product for the same cost or cheaper. With the HP Touchpad selling well now that it is being sold off from most outlets at a very reduced [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/tamewhale.com\/whalespeak\/wp-json\/wp\/v2\/posts\/241"}],"collection":[{"href":"https:\/\/tamewhale.com\/whalespeak\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tamewhale.com\/whalespeak\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/tamewhale.com\/whalespeak\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tamewhale.com\/whalespeak\/wp-json\/wp\/v2\/comments?post=241"}],"version-history":[{"count":4,"href":"https:\/\/tamewhale.com\/whalespeak\/wp-json\/wp\/v2\/posts\/241\/revisions"}],"predecessor-version":[{"id":246,"href":"https:\/\/tamewhale.com\/whalespeak\/wp-json\/wp\/v2\/posts\/241\/revisions\/246"}],"wp:attachment":[{"href":"https:\/\/tamewhale.com\/whalespeak\/wp-json\/wp\/v2\/media?parent=241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tamewhale.com\/whalespeak\/wp-json\/wp\/v2\/categories?post=241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tamewhale.com\/whalespeak\/wp-json\/wp\/v2\/tags?post=241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}