Whalespeak

You can always beat the big guy. If you’re starting out in a business, there are always some people, some companies that are big names, and it looks like they’ve got all the bases covered. But you have two big advantages.

First of all, when you’re small, you’re agile. You can change quicker than the big company. When an organisation grows it has a lot invested in its existence, and risks start to look less enticing. So it starts to play safe, it relies on what has worked in the past, it gets choked up in its own bureaucracy.

Secondly, you’ve got creativity. There will always be the new. Creativity is about difference, newness or even just rearranging. Maybe Google dominates search, but what if search changes? Auction sites might find it hard to supplant eBay, but how about changing the nature of online auctions?

I’m not giving you solutions, because the answers are far from easy. But a solution is always possible.