Whalespeak

My favourite TV critic Charlie Brooker has a piece in the Guardian about SEO. It’s interesting to see how someone outside of the business sees it and in this case he sees the particularly unlikeable aspects of it. Stuffing topical keywords into online articles is all it is apparently.

Doing SEO for small or new businesses is miles away from this. These people are the enemy.

It’s a common mistake to think that traffic equals sales. But when you visit a site that’s full of spammy articles, what do you do? You click away.

The more people who employ dodgy techniques to get high page rankings, the more difficult it is for a new business to break through this spam barrier. And I want them to break through. When someone has a great product or service, I want to hear about it. But as in all media, good product does not equal good marketing.